Merit Scarff
President, Merit Brokerage
Merit Lyn Scarff is an award-winning, self-motivated, and reliable insurance professional with over 22 years of experience in Medicare, annuities, life insurance, long-term care, major medical, and retirement planning. As President of Merit Brokerage, she has independently built a thriving business and a loyal client base of 400+ across the United States, earning a reputation for integrity, excellence, and personalized service. Known for her leadership and mentoring, Merit trains and guides agents on product knowledge, sales strategies, and business development while maintaining a hands-on approach to customer service. Passionate about helping clients achieve financial security, she treats every client like family, delivering thoughtful solutions and expert guidance with honesty, reliability, and a business-driven mindset.
Eugene Coyle
CFP®, ChFC®
As a financial professional, Eugene has conducted hundreds of Retirement Planning Workshops over the past 17 years throughout the Midwest. Eugene’s leadership in the financial industry allowed him a managing role in growing a start up agency to over 200 hundred financial professionals. Utilizing his marketing and financial backgrounds, Eugene developed a “blueprint” for assisting financial professionals with education, sales marketing and prospecting. Eugene graduated from DePaul University in Chicago in 1988, with a double major in Marketing and Human Resource Management. Post college, he acquired the CFP® designation and the ChFC, Chartered Financial Consultant designation. His experience in these areas enables him to empower numerous financial professionals, while his sales design and marketing strategies have proven beneficial for financial professionals in the field. Eugene often travels throughout the country conducting continuing education courses and other courses for licensed insurance and securities licensed agents.
John Amatulli
CFE
John is a graduate of Indiana University with a major in finance and a minor in business administration. He has 20 years of corporate management experience where he was responsible for the United States and Mexico helping business owners and their sales representatives grow their business. In 2012, John Amatulli was recently recognized as one of the top three financial advisors in the country related to customer satisfaction by Aviva Annuity and Life Insurance Company. John is also on the Board of Directors for the Better Business Bureau (BBB) in Indiana where he plays a very active role in making sure that companies and individuals conduct business in a fair and honest manner. John excels at branding his business and is highly experienced when it comes to methods of making your business known locally. He also conducts numerous “Retirement Planning Workshops” per month where he explores the features and benefits of optional plans for his clients retirement funds.
Shanon Askew
Director of Business Development
Shanon’s responsibility as the Director of Business Development is to build and maintain relationships with advisors and insurance carriers. He involves himself deeply in your practice, not just as a product specialist, but as an all around business consultant to assist in whatever you may need. He will work to develop customized marketing plans to fit your goals, budget and specific needs. Beyond that, he will work to implement sales strategies into your meeting process to offer you higher levels of success. After nearly 10 years in the industry, Shanon has helped countless advisors to expand their knowledge and grow their business. He has a true passion for this industry and always strives to add value to his team of advisors and will go above and beyond to give you optimal support. Shanon grew up in central Illinois on a farm and regularly goes back to visit his family. He graduated from Illinois State University with a Bachelors in Finance. He has an English Bulldog named Lloyd Christmas and in his free-time he enjoys spending time with his friends, trying out new spots in the city, playing basketball, skiing in the winter and softball in the summer.